For consultancies
Maturity Tool is a platform for consultancies who deliver bespoke maturity assessments to their clients – on your own domain, with your branding, your framework, your methodology. We run the platform. You run the engagements.
A bespoke maturity tool earns its keep on two sides: a distinctive asset for your firm, and a meaningful experience for your clients. Built on the same engine that powers Content Maturity, by the same team that built Digital Maturity.
Your framework, your voice, your branding, on your own domain. The tool is a public signal of your authority – every prospect meets your thinking before they meet your invoice.
Self-serve assessments bring prospects in at their own pace, already engaged with your methodology by the time they reach a call. Sales conversations start warmer.
Beyond a score: open-ended responses are summarised into strengths, gaps and priorities. Your clients get a clear, narrative picture of where they stand; you get a great foundation for recommendations for change.
Run the assessment annually and track maturity over time – segmenting by team, region or function. Clients can see what’s improved, what’s stuck and what to prioritise next, with evidence strong enough for leadership decisions.
Polished, branded, ready for the board – with beautiful graphs, data and rich strategic summaries that turn responses into a narrative leadership can act on.
The framework becomes a vocabulary clients’ teams keep using long after the engagement ends. A structured way of talking about where they are and where they’re going.
Transformation
A maturity assessment used to be a one-off diagnostic. Run it on this platform and it becomes the backbone of a multi-year consulting relationship.
Consultancies that own their maturity tool stop selling a report and start selling a practice. Clients return annually to track progress. The tool becomes the reason to stay in the room.
We’ve built and run the infrastructure. You’ve built the domain knowledge. Together we can do great things.
Setup is the one-off build and launch. The annual licence covers everything to run the platform and use it with your clients for twelve months.
One-off
Annual licence & support
Bands are indicative and subject to discovery. Final pricing is confirmed in a written proposal once scope is clear. All figures exclude VAT.
Starter
Your own maturity product, launched on a subdomain of maturitytool.com
with your branding. A great first bespoke offering.
£10k–15k one-off setup
£8k–12k per year licence & support
Most common
A custom domain, full branding, more seats and volume. The right fit for firms building maturity into their core offer.
£20k–25k one-off setup
£12k–15k per year licence & support
Bespoke
A tailored engagement for firms with specific integration, compliance or methodology requirements. Scoped to fit.
from £45k one-off setup
from £20k per year licence & support
A typical launch takes six to ten weeks, depending on how ready your framework is and how much bespoke branding you want. We can move faster when the framework is already clear.
Week 1
Kick-off workshop. Shape your framework, scoring, client journey, brand direction and what success looks like at launch.
Weeks 2–3
Your framework built into the platform. Brand applied and reviewed. Report templates drafted. Your domain and emails set up.
Weeks 4–5
Question wording, maturity level descriptions and email content finalised. Your dashboard set up. First full walk-through.
Weeks 5–7
A pilot with two or three friendly clients. We observe, you refine. Copy, scoring and report tone iterated based on real use.
Weeks 7–9
Training sessions for your team. Launch readiness check, legal pages, analytics set up, and internal comms.
Week 10
Public launch. Two weeks of close attention with daily check-ins and quick copy changes. Then into the normal support rhythm.
A thirty-minute call is enough to tell whether this is a fit, which band you’d sit in, and roughly when we could start.